I have been designing websites for nearly 10 years now and no matter how large the project, the one thing that people always ask me is “How do I get people to find me in the search engines?”
Its really not as complicated as you might think. You see, there are several ways to do this, but one unique way to get traffic to your site is to consistently add content that people are searching for. Lets say you want to make a website about gardens. You love gardening and enjoy talking about it, so you build a website and just post random articles about things that you know, but after several months you still don’t have any traffic. Lets talk about why.
First, did you do any Keyword Research? What the heck is that you ask? Well lets get right into it then. There are a lot of people that love gardening just like you, but they might be searching for something specific. If you knew what people were typing into Google and how many searches per month, and how many competing websites there were, then you could easily get on the first page of Google couldn’t you? You bet you could! So how much would something like that be worth to you? What if you could go from just about zero traffic to 25,000 visits a month just by targeting keywords with low competition?
Its totally possible. What you do with the keywords is write articles (or have them written for you), and post most of them on your website, and then also submit them to article sites like ezinearticles.com. This will do 2 things. First, you will have content on your website that people are looking for. Second, you will rank well with Google since you will be getting back-links from websites who use your articles from ezinearticles.com since at the bottom of each article you write there will be your information and a link to your website. You can have great success doing this whether you want to run an eCommerce store, an adsense website, or a site that sells affiliate products (like amazon or something).
Before you even get started with a website you should look to see if there is a trend. For a gardening website a niche might be “Gardening tools” or “Gardening Tips.”
There are many things to look at but the idea is to narrow down your topic and go for a popular niche (not so popular where it is too competitive). You also don’t want to be to broad as well where you don’t have a well defined area of expertise.